Marketing tools (on business website)

Like Box - The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to:

Marketing tips (on Facebook page)

In this lesson we are going to give you a few tips. Recent studies have found that some small business owners mistakenly think they don’t have enough time, money or other resources to invest in Facebook promotions. It doesn’t require a full-time social media coordinator nor much of a budget, if any.

The adage “keep it simple” goes a long way here, and with that in mind, here are some ways for small businesses to maximize their presence on Facebook with minimum resources.

Create your Facebook page

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take?

1. Choose a Classification

Facebook provides six different classifications for creating a page:

Facebook management

Social Online Marketing is one of the up and coming Online Marketing tactics. Social Online Marketing is done by using Social Networking websites, which is part of the Web 2.0. Social Online Marketing is not only a popular and effective strategy of marketing, but it is easy and fun. By promoting yourself and your company into the online community (outside of your own website) you are participating in Social Online Marketing.

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